When writing for blogs, also follow the voice and tone and grammar and mechanics sections. If you’re looking to write for EFCA Now, access the EFCA’s official blog writing guidelines.

Here are a few other tips:

Use links

Create connections for the reader to other articles on your topics or other pieces written by the EFCA. Make your blog a one-stop shop for learning about that topic.

Be direct

Make your point in the first paragraph. Don’t bury the lead. Use shorter paragraphs and subheadings to break up chunks of content. Help readers digest your words quickly.

Pick one topic

Don’t try to do too much with your blog. Pick a topic and focus on that without shifting. Follow a line of thinking so it’s easy for the readers to keep up.

Be an expert

It’s OK if you don’t know everything, but don’t be wishy-washy either. Make definitive statements and back them up with facts. You’re writing about a subject because you know it. Write like you do.

Include media

Photos and videos attract readers and make your post easier to digest. Remove image links on WordPress or link the image to a URL on the topic you’re writing about. Include alternative text in the description.